The New Standards in Skincare Products
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Cruelty-Free and Clean The skincare industry recently has been moving toward the preparation of products that are cruelty-free and include only natural ingredients in their formulation. This is a reflection of the demands of growing consumers for ethical and safe beauty products. In fact, it is not a trend, but a big evolution, marketing ways, and perceptions change in skincare products. What Cruelty-Free and Clean Beauty mean: Cruelty-free products have at no point whatsoever in their development or manufacturing processes, been subjected to testing on animals. Cruelty-free brands are those which carry on business based on ethics that enable them neither to conduct the testing on animals nor support industries that have anything to do with animal exploitation. It is here that organizations offering accreditation, such as PETA or Leaping Bunny, come into play to assist consumers in identifying such a brand. On the other hand, “clean beauty” sheds light on various standards. With ...